2007 | Various Sizes | Various Formats
An identity, poster series, and packaging for a film festival based around the films of Stanley Kubrick. Kubrick's films tend to impose large, inhuman forces on his characters while observing their reactions through a cold, emotionless lens. This is simply visualized by a monogram of the letter K casting the cold, iconic shadow of the mysterious monolith from his film 2001: A Space Odyssey.
The poster series illustrates how Kubrick uses well-known pop songs in subversive, often disturbing ways (“Singin’ in the Rain” in A Clockwork Orange is an iconic example), stripping the sentimental lyrics of their comforting familiarity. The lyrics to the song are clearly displayed at a distance, but upon closer inspection, the type disintegrates into a cold dot matrix pattern.
The promotional DVD packaging evokes the Kubrickian atmosphere of slowly-built tension followed by cataclysmic release, and the design uses quotes from 2001 to create a typographic explosion.