Led end-to-end design of the brand identity system for Robinhood's advanced trading tools. The concept centers on an exploded UI view that visualizes how Robinhood distills genuinely complex workflows–options trading, advanced charting–into something intuitive and accessible. A supporting pattern system, inspired by the texture and geometry of performance fabrics, reinforces a sense of speed and precision.

Owned the full branding process, including presentations to stakeholders across marketing, product, and design leadership. The resulting guidelines demonstrated how the system could stretch across touchpoints–ads, email, social, and beyond.