I was one of the leads from end-to-end in creating the branding for Robinhood’s AI offering, Robinhood Cortex. The visual system is inspired by the neural networks that power the human mind, highlighting the concept of building pathways between nodes to organize, interpret, and convey meaning.

The Robinhood Cortex design system uses an adaptive matrix that flexes across features and surfaces, creating a consistent design language from marketing to product.

I helped conceptualize and create the branding and the look/feel, and built out a comprehensive set of usage guidelines. This included guidance around how the branding appears in-product, on social, on the web, and more.